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#219 Tony Bourdain: The Definitive Biography

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Flexibility Over Rigidity in Strategic Planning

Herb Kelleher, the founder of Southwest Airlines, prioritized flexibility over rigid long-term plans. He highlighted the conflict between chaotic reality and ordered planning, explaining that in a fast-changing industry, meticulous strategic planning processes could be disabling. Kelleher emphasized the importance of being able to deviate from established strategic plans quickly in response to unexpected changes in the market.

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