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The Skinny Confidential Him & Her Podcast cover image

How To Ask Better Questions & Find Life's Most Productive Answers Ft. Kat Cole, President & COO Of Athletic Greens

The Skinny Confidential Him & Her Podcast

NOTE

Challenges in Business Model Evolution for a Well-Known Brand

The well-known brand had high unaided awareness but a fundamentally broken business model due to its reliance on malls and airports for foot traffic, resulting in low frequency of product use. The brand had not evolved its model, lacked presence in grocery stores, and had not invested in innovation. The brand was resistant to change due to concerns about maintaining its identity, leading to a tension between preserving its traditional image and evolving to stay relevant and contemporary.

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