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Seven Sales Categories
The seven sales categories include products (physical and digital), services (physical and digital), access (physical and digital), attention (physical and digital), risk (physical and digital), money (physical and digital), and endorsement or brand (physical and digital). These categories cover all types of products and services that can be sold as an entrepreneur. By categorizing offerings into these seven buckets, it becomes easier to identify and understand the various items that can be bought or sold in both physical and digital formats, providing a comprehensive framework to evaluate business opportunities and offerings.