1min snip

Clearer Thinking with Spencer Greenberg cover image

Deep canvassing, street epistemology, and other tools of persuasion (with David McRaney)

Clearer Thinking with Spencer Greenberg

NOTE

Embracing Cognitive Dissonance for Powerful Change

Encouraging individuals to reflect on the strength of their beliefs can lead to profound cognitive dissonance, prompting them to question their positions. By asking why someone holds a certain stance, especially if it seems weaker than expected, they may generate self-reflection and articulate arguments for both sides. This internal conflict creates a dynamic that is non-confrontational and conducive to personal insight, rather than feeling like an external challenge. The discomfort associated with cognitive dissonance compels individuals to seek resolution, fostering an environment where they can reevaluate their beliefs and potentially initiate significant personal change.

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