The Smart Passive Income Online Business and Blogging Podcast cover image

SPI 793: A Personal Brand Masterclass with Rory Vaden

The Smart Passive Income Online Business and Blogging Podcast

NOTE

Automate Trust and Offer Application

The key to driving leads and building a personal brand is through automating trust and offering application. Technology is not the secret sauce; the strategy of knowing the target audience is crucial. When producing content, the philosophy should be to provide the best information upfront as people pay for application and customization, not just information. The real value and money lie in helping clients tailor the knowledge to their specific needs.

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