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The Power of Persuasive Leadership with Gina Bianchini

Pfeffer on Power

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The Importance of Communication and Confidence for Founders and Leaders

Leaders must excel in communication and inspire confidence, especially in challenging times. Startup founders encounter setbacks and uncertainty, yet their ability to convey confidence is crucial for energizing their teams, customers, and investors. Effective communication combines not just what is said, but also how it is delivered, including emotional resonance, body language, and vocal tone. The overall impact of communication is often more influenced by emotions and delivery rather than the content itself. Establishing a strong, energetic presence is essential for leaders to be perceived positively, as seen in contrasting examples from political figures, highlighting the significance of posture, gestures, and vocal qualities in effective leadership.

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