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Business Masterclass: How Anyone Can Build A Million Dollar Brand - Chris Ducker

Deep Dive with Ali Abdaal

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Understanding Personal Branding

A personal brand is what people say about you when you're not around. It encompasses what you're known for and how you're perceived by others. Personal branding is a concept that has been around for decades, but still remains somewhat unknown and uncertain to many. The public image and influence of a personal brand entrepreneur is visible, but what's underneath, such as their opinions, relationships, experiences, and motivations, remains unknown. This lack of understanding can lead to a perception of personal brand entrepreneurs as vain or lacking substance. However, personal branding is also about providing value to a specific audience by sharing content that aligns with their interests and needs.

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