Understanding Personal Branding

A personal brand is what people say about you when you're not around. It encompasses what you're known for and how you're perceived by others. Personal branding is a concept that has been around for decades, but still remains somewhat unknown and uncertain to many. The public image and influence of a personal brand entrepreneur is visible, but what's underneath, such as their opinions, relationships, experiences, and motivations, remains unknown. This lack of understanding can lead to a perception of personal brand entrepreneurs as vain or lacking substance. However, personal branding is also about providing value to a specific audience by sharing content that aligns with their interests and needs.

Transcript

Play full episode

Transcript

Episode notes

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.