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Russ Reveals Evil Secrets of Music Industry, How Artists FAKE Streams, & Problem with Drug Culture
Andrew Schulz's Flagrant with Akaash Singh
The Shifting Focus of Music Labels
Music labels have shifted their focus from signing SoundCloud rappers to signing country artists. This shift is driven by the expectation that country artists' success will offset the losses from the declining popularity of rap. The labels are now prioritizing country artists like Morgan Wallen, Jelly Roll, and Bailey Zimmerman, who embody a singer-songwriter, country, twang, alternative style. This shift resembles the trend from six years ago when labels were signing rappers like Lil T.J. and Polo G.
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