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Taylor Swift (Acquired’s Version)
Acquired
Taylor Swift: Leveraging Industry Disruptions
Taylor Swift leverages disruptions in the music industry to her advantage, making it cheaper for artists to record and produce music, as well as to market and distribute it. She effectively uses social media platforms like TikTok, Spotify, Twitter, and Tumblr for marketing and connects with fans. Additionally, the decline of retail stores along with the rise of social media played a significant role in shaping the music industry, and Taylor Swift has been successful in capitalizing on these changes.
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