• One of the things that Michael Jordan helped Jordan see is that every encounter he has with a fan is a very asymmetric encounter. For Jordan, it's five seconds that he'll forget about within a minute. For the fan, it's five seconds that they'll remember for the rest of their lives.
  • Putting in the effort for those five seconds is worth it, because the payoff is monumental for the fan.
  • Jordan also said that he doesn't usually cook for himself, because he's world class at one thing and that it's simple to just let someone else do it.

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