Shift Key with Robinson Meyer and Jesse Jenkins cover image

What the New Rivians Say About the Future of EVs

Shift Key with Robinson Meyer and Jesse Jenkins

00:00

Decisive Moments for Companies in Mass Production

During the phase of scaling up production, companies may face high operating costs without sufficient sales to maximize revenue. The success of a company like Rivian hinges on strategic decisions during this crucial period. Maintaining balance between current and future product releases is essential to prevent cannibalizing sales and manage demand effectively.

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