Making Sense with Sam Harris cover image

#378 — Digital Delusions

Making Sense with Sam Harris

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Niche Influence Shapes Opinion

Focusing on niche markets allows for more precise targeting and communication strategies. Unlike broader media messages that the general public receives, niche communities develop their own resonant messages and memes that may not be visible to outsiders. This dynamic emphasizes the role of opinion leaders within these closed groups, who socialize and share insights within trusted environments, significantly influencing public opinion formation rather than the media alone shaping it. Research since the 1940s supports this understanding, revealing that media impact is often filtered through these social structures.

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