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Google keyword research, Riches in the Niches
Creating a successful website today is more about science than art, focusing on providing valuable content for the reader to solve their problems and rank high on Google. One key aspect is keyword research to find 'unicorn' keywords - those with low competition and high search volume. Niche sites are preferred over general blogs, as they offer a competitive advantage. Specializing in a niche, like a Mexico-focused site, increases the chances of success and faster growth in the online space.