AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
The Marketing Expert: A Masterclass in Strategic Positioning | April Dunford
The Knowledge Project with Shane Parrish
Start Small to Scale Big
Successful companies often begin by targeting markets that are overlooked by larger competitors, focusing on smaller segments where they can establish a foothold. By offering innovative solutions, such as cloud-based services in Salesforce's case, they create value for customers who lack the resources for traditional options. This strategy allows them to dominate the niche while avoiding direct competition with market leaders. From this solid base, they can gradually expand and compete more effectively, pushing into larger markets as they grow. This 'land and expand' approach is crucial for navigating the competitive landscape in both B2B and B2C environments.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode