How to Motivate a Winning Cempa to Continue Using Books

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Being behind is actually away more motivating, because it gives you a very clear bench mark to achieve. What we did in one of the experiments as we actually ran a used book donation drive. Is a donation competition across two campases in china. You naturally have a weaning cempus that is doing well and a losing campus. A few weeks in, they were collecting books, but so great. So what we did is, of course, we told the losing cempas that they are losing, and they increase their effort. But we also want a motivate e winning cempas to continue donating use books. We compare them to their cempas past performers last year.

Why do we do what we do? What factors drive us? And how do things like competition with others help us achieve our goals?

These are the questions most interesting to Szu-chi Huang, an associate professor of marketing with a specific interest in motivation. “Competition definitely increases motivation,” says Huang. “It makes attaining the goal more valuable.”

In this episode of Think Fast, Talk Smart, Huang and host Matt Abrahams explore the intersection of human psychology, behavior, and goal attainment—and how communication connects them all.

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