The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Sales: How Rippling Built Their Sales Machine: How to Hire, Train and Manage the Best SDRs, What is the Right Comp Package for Sales Teams & The Playbook to Start and Scale Your SDR Team

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Navigating the Hiring Process for Sales Development Representatives

The hiring process for Sales Development Representatives (SDRs) can be complex, involving a blend of functions such as cross-selling, upselling, account management, and customer success. It is crucial to hire someone who can conduct prospecting, knows how to close deals, and is willing to be hands-on in building and scaling processes. The first hire for an SDR role should not be someone fresh out of college or new to the role, but rather a junior Account Executive with experience in prospecting and closing. This individual should be willing to do the groundwork and prove the effectiveness of the process before scaling up with additional SDR hires.

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