Incumbent Unfriendly Markets

Markets where it's excruciatingly hard to switch tools favor incumbents.
In markets where it's easy to try different tools, the most innovative product tends to win.
The AI coding tools market is more friendly to innovation due to the ease of switching.
Specific historical reasons, like team fragmentation, can hinder incumbents' progress.

Notion and Google and Microsoft products make it hard to switch bc your data is already there. If enzyme makes it easy to switch or to derive value that only works where data lives across products or where the final form factor is not an enterprise artifact like say a creative product then that would be an advantage for a product that makes it easy to switch bc then its job is to illuminate the value of a creative product that no one incumbent cares about. Like a playlist - there is so much of a playlist that Spotify does not care to productize. But creativity goes beyond a playlist

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