How to Track Your Website's Conversions

To make the most of Google Analytics, consider how your website generates revenue. Many businesses have analytics tools in place but fail to utilize the data effectively. By focusing on conversions, both macro and micro, you can drive smarter decisions and ultimately increase your website's profitability. Whether you're in e-commerce or lead generation, track actions that lead to sales or form submissions. Tailor your tracking to align with your unique user journey, as not all events in Google Analytics will be relevant for your business.