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Navigating Challenges in Funding a Non-traditional Business
Funding a business that requires establishing manufacturing facilities, building automation, and competing in an industry dominated by long-established players poses significant challenges. This non-traditional venture faced numerous failure risks such as financial constraints and establishing trust with customers. Initial funding rounds faced reluctance from VC investors, eventually relying on family offices and high net worth individuals for financial support. Despite the unconventional nature of the business, persistence in securing funding and strategic partnerships led to successful automation of their assembly processes.