Profit Growth Requires Strategic Pricing and Marketing Budgets

Achieving over a 70% conversion rate indicates a need to raise prices. For marketing budgets, allocate around 10% for maintaining market health with organic growth; however, if expanding into a new market, consider increasing this to 25%, accepting that profit margins may be lower during this phase. Distinguishing between candidates who interview well and high performers can be challenging. One effective strategy involves thorough background checks, such as contacting their previous employer to verify their capabilities. Additionally, for crucial roles, especially in smaller companies, emphasize the importance of the hire, ensuring that it aligns with the candidate's personal and professional goals.