The Importance of Solving Tangible Pain Points in Today’s Economy

In today's economy, it is essential to solve tangible and measurable pain points in order to generate revenue. Startups face the challenge of convincing customers to buy or try new software without a track record or successful case studies. Therefore, it is crucial to ensure that the product being built addresses a specific pain point that customers are willing to pay for. The core of product management lies in determining the size of the customer segment, the value they place on solving the pain point, and how the product or service being offered is better than existing alternatives. Success in this area is crucial in the current business landscape.