1min snip

The Espresso Hour cover image

Viral Writing 101 with Shaan Puri

The Espresso Hour

NOTE

How to Hook Listeners with a Catchy Introduction

The speaker suggests using the phrase 'if you're out of the loop' when introducing a topic to help listeners understand it better./nUsing a hook, such as 'get your popcorn ready,' can make a story more engaging./nThe 'myth busters' or 'David and Goliath' format can be effective in telling stories about an underdog overcoming a powerful opponent.

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