
20VC: Scaling ServiceNow to $5BN in ARR | Leadership Lessons from Doug Leone, Frank Slootman and Bill McDermott | VC Value Add: Is it Real and Why the Worst VCs are "Seagull VCs"
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Instilling Urgency in Sales and Project Management
Instilling urgency is crucial in sales and project management to prevent delays that can diminish the perceived value of a solution. A frequent challenge is the deferral of projects, often due to the competing priorities and limited resources within an organization. Sales professionals must effectively communicate the value of their offerings to ensure they are prioritized. Implementing methodologies like joint value discussions can aid in articulating the business case for funding, especially for significant investment decisions. Consistent forecasting allows sales leaders to maintain credibility and helps executive teams make informed decisions regarding hiring and resource allocation. Eventually, the ability to predict outcomes accurately enables the management team to steer the business efficiently and maintain trust in their leadership.