The Process of Re Invention

I think this relates to a lot of the other things that you've studied, too. But i'm wondering, they must be doing something different than they were doing prior to the amazon disruption. How do you have to think differently to change the model in a way that allows you to sustain and grow? It's foundational that people want to continue going out and participating in the world. And retailers that can figure that out, i think are going to be just fine. We're just lucky enough to have it in our d and a.

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