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#163: Product | Behind The Scenes of a Successful B2B Product Launch with Zach Roberts and Natalie Taylor

B2B Marketing with Dave Gerhardt

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Understand the Buyer to Enhance Engagement

Prioritizing the buyer's perspective is crucial for effective collateral creation. Instead of merely promoting a product, focus on understanding the buyer's needs and challenges to create relevant content. An infographic can serve to contextualize the buyer's problems and stimulate meaningful discussions that clarify how your product addresses those issues. By asking what problems you are solving for the buyer and tailoring your content to educate and resonate with them, you foster stronger connections and position your product more effectively. Taking a reflective approach before launching any activities enhances the relevance and impact of your efforts.

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