AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
#163: Product | Behind The Scenes of a Successful B2B Product Launch with Zach Roberts and Natalie Taylor
B2B Marketing with Dave Gerhardt
Understand the Buyer to Enhance Engagement
Prioritizing the buyer's perspective is crucial for effective collateral creation. Instead of merely promoting a product, focus on understanding the buyer's needs and challenges to create relevant content. An infographic can serve to contextualize the buyer's problems and stimulate meaningful discussions that clarify how your product addresses those issues. By asking what problems you are solving for the buyer and tailoring your content to educate and resonate with them, you foster stronger connections and position your product more effectively. Taking a reflective approach before launching any activities enhances the relevance and impact of your efforts.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode