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Culture Requires Continuous Effort
Amazon's leadership emphasizes the importance of actively maintaining and strengthening company culture, contrasting it with a perception that culture is inherent or guaranteed. The recent directive to return to the office underscores a belief in the advantages of in-person collaboration. CEO Andy Jassy highlights the challenges posed by rapid growth and innovation within diverse business sectors, suggesting that such complexities can strain even robust cultures. He advocates for a startup mentality characterized by innovation, urgency, ownership, and collaboration, reflecting a need for deliberate cultural reinforcement after years of remote work. This implies that organizations, particularly large ones, face significant cultural challenges as they evolve, requiring focused and continuous efforts from leadership to foster a cohesive environment.