A common pitfall of playbook leadership is the assumption that following a set of steps will lead to success. However, it is important for leaders to understand that every individual has unique strengths and qualities that should be tapped into. Playbooks can be helpful, but they should be tailored to each person's uniqueness. Simply giving a playbook to a team and expecting uniform success is not effective. Leaders need to take the time to understand their team members and help them bring their individual strengths to their work. For example, in the context of sales, building trust and connecting on an emotional level with customers is crucial. This requires a personalized approach that cannot be achieved through a one-size-fits-all playbook.
https://fellow.app/supermanagers/felicia-bochicchio-unbounce-climbing-new-heights-with-value-based-leadership/
Having a people-first philosophy does not mean neglecting the health of your business.
Investing in people is a smart business decision.
In episode #139, Felicia talks about Unbounce's "people first" philosophy, which involves creating an environment where everyone can bring their best selves to work, learn collectively, and grow together to create their best work.
Felicia Bochicchio has over 25 years of experience helping companies scale in high-growth environments. She joined Unbounce as Chief Revenue Officer in June 2018 and was promoted to President in 2020 after the company raised its first major round of funding, a $52 million deal. Today, she is the CEO of Unbounce.
Felicia also talks about the importance of assessing whether people coming into the company share the company's values, rather than training them on the values.
Tune in to hear all about Felicia’s leadership journey and the lessons learned along the way!
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