Materialism drives human behavior to constantly seek newer and better possessions, pushing for innovation in products and technologies. The desire to keep up with the latest trends and own superior items promotes the development of new and improved versions of existing products. This continuous cycle of consumerism, influenced by the need to impress others and showcase one's possessions, fuels the creation of innovative and advanced goods. Without this drive for material possessions, the motivation for companies to innovate and create new products would diminish, ultimately halting progress and development in various industries.