Plain English with Derek Thompson cover image

Why Did Stanley Water Bottles Suddenly Become a Cultural Phenomenon?

Plain English with Derek Thompson

NOTE

The Urge to Create Narratives and Find Rational Explanations

Our brains are wired to create narratives and seek rational explanations for confusing or novel events. This tendency leads people to gravitate towards conspiracy theories as a way to make sense of inexplicable occurrences and to bring a sense of rationality to the world. However, it can be unsettling to consider that happenstance may account for a significant part of human experiences, and that there may not always be a single rational explanation or agent controlling events.

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