Striving for Premium Positioning in Markets vs Being Average (In the Middle)

Striving to be the best and aiming for premium positioning in the market is crucial to avoid getting stuck in the middle where negotiation on rates becomes troublesome. Focusing on attracting a valuable audience allows for the ability to charge premium rates and be less replaceable in the market. It is emphasized that there is always a market for premium and trouble arises when operating in the 'bloody middle' where creators are viewed as replaceable. The key lies in targeting brands that align with the value offered and have an audience that deems the price worthy, rather than trying to appeal to bargain-hunting advertisers.