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Mastering Concise Storytelling with Randy Ford
Negotiate Anything
Understanding the Elements of Good Storytelling
Good storytelling involves understanding the difference between a good story and a bad one, and it is not necessarily about traditional story time. It is essential to be aware of the audience's perspectives and experiences, as they fill in any blanks in the story based on their understanding of the world. The rule of threes is crucial in storytelling, as our culture is wired to process information in threes. Additionally, the rules of primacy and recency indicate that people are more likely to remember the first and last things said. Therefore, it is recommended to place important information at the beginning and end of a story or presentation for better retention.
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