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Chris Dixon
Tetragrammaton with Rick Rubin
Decline & Rise of “Mass Media” (Pop Culture)
The introduction of the internet was expected to revolutionize the economics of creativity by enabling direct relationships between creators and fans. The concept of 'a thousand true fans' was based on the idea that with a modest number of dedicated supporters paying a monthly fee, creators could earn a sustainable living. However, instead of fostering niche interests and direct connections, platforms like Spotify, YouTube, and TikTok have reverted to catering to mass market audiences, highlighting a decline in the initial vision of internet-driven creativity.
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