Companies are seeking AI-first products that go beyond AI features and focus on business process transformation. The emphasis is on streamlining end-to-end processes like marketing operations or product operations by incorporating AI steps. These products should help in customer feedback analysis, synthesizing insights for product roadmap decisions, generating product requirement documents, and creating concise updates. What businesses are truly interested in is a solution provider that understands the specific business process, use cases, and job to be done, offering tailored problem-solving approaches rather than just adding features on top of existing products.

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