The Rise of AI in Cultural Creation

A significant shift is occurring where non-human entities are set to generate the majority of cultural content, referred to as the 'flippening.' This transformation raises questions about the motivations behind it, particularly as platforms like TikTok and Facebook's AI-generated content drive engagement. By 2025, AI entities will operate autonomously online, potentially resembling corporations, blurring the lines between human and non-human interaction. This marks a historical turning point where, for the first time, cultural artifacts traditionally created by humans—music, images, currencies—will increasingly originate from non-organic sources that follow distinct, non-human logic. With millions of these AI agents emerging, society must navigate a new landscape where cultural decisions and innovations stem from non-human influences. This shift parallels ongoing debates about immigration and cultural integration, highlighting fears that external ideas or entities, human or otherwise, may disrupt established societal norms.