A brand represents a consumer's emotional connection to a product or service, shaped by their expectations and experiences. It is not defined by the company's messaging but rather by customer perception. Effective branding relies on a deliberate pairing of actions and outcomes that resonate positively with consumers. Learning in branding requires changing behavior in response to new insights. Advertising serves to raise awareness about a product, but successful branding hinges on favorable associations. Poor branding can lead to backlash, as seen in the case of Bud Light, where a misalignment between marketing strategies and consumer preferences resulted in diminished sales. Adjusting branding tactics to better align with what audiences appreciate can drive recovery and success.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
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