Entrepreneurs need to be willing to take risks, embrace failure, and be persistent in pursuing opportunities. They must be comfortable with public humiliation and rejection, whether it's asking for money, persuading reluctant clients, or maintaining relationships with people they may not be interested in. Transparency and clarity about goals are crucial in entrepreneurship, as demonstrated by the speaker's experience of openly discussing plans to sell his company. While some employees were willing to take financial risks by exercising stock options, the majority of people are more comfortable with a passive role and are not willing to take the same level of risk and commitment as entrepreneurs.

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