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886: How to Choose a Real Estate Investing Market (Step-by-Step)

BiggerPockets Real Estate Podcast

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The Rent to Price Ratio for Property Investments

It is advisable to initially offer lower rent to attract tenants and then raise the rent once they are in, rather than starting with a high rent that may deter potential tenants. Investors should focus on the rent to price ratio when buying property for cashflow, aiming for a higher ratio. While the 1% rule was popular post-recession, the average rent to price ratio across the country is now closer to 0.6, making it rare to find markets that meet the 1% rule.

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