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Stockholm: The capital of music tech?

Business Daily

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Identifying Undervalued Artists and Offering Fair Profit Sharing

Analyzing behavior patterns of listeners helps to determine if an artist is undervalued, looking at metrics like the number of people who revisit a song and the passion in how they discuss the artist. An algorithm predicts undervalued artists, and if identified, Snafu reaches out to them with a proposal to amplify their music. The profit-sharing with the artist is 50-50 with Snafu, a better deal compared to traditional record labels that typically take 80-85% of the profits.

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