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E043 - The System Has F**KED You: Here's How to Escape... | Simon Squibb
First Things THRST
Building a business beyond personal brand
Deciding the route to scale a business involves priorities between personal brand and building a company that can run without you. Personal brand, though powerful, can be risky as it relies solely on your activity. It's essential to focus on building a sustainable business that doesn't solely depend on you to avoid becoming a slave to the system. It's crucial to consider giving away equity or hiring more people to run the business to ensure everyone feels ownership and the company can operate independently of the founder.
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