The Reform party, led by Nigel Farage, is aiming to appeal not only to disaffected conservative voters but also to sweep up working-class voters from the left, similar to right-wing parties in other European countries. While Reform's success has been compared to UKIP, it is noted that their growth is not as groundbreaking as initially anticipated. Farage has made it clear that their target is not only the Conservatives but also Labour, indicating a strategy to form a coalition of working-class and disaffected voters, akin to strategies seen in European right-wing parties.