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S6 E3: The Best Hacks to Build Brand Awareness
Limited Supply
Importance of Email Flows and Components for E-commerce Brands
E-commerce brand didn't have Clavio installed on their website, missing out on email capture and revenue. They recommend three essential emails: order receipt, email pop-up, and a welcome series. They provide five easy-to-create welcome emails: introduce the brand, introduce the brand formally, highlight a product, showcase social proof, and offer a killer deal. They suggest adding a sixth email for distribution and retail. The client chose to work with a branding agency instead, but now realizes they should have worked with the e-commerce brand.
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