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203: The Little Lies You Tell Yourself, with Jason Snell

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The Power of Allotting Sufficient Time for Brain Processing

Allocating a significant amount of time for cognitive processing is crucial in generating valuable insights. By employing a structured approach with questions like what to start, stop, and keep doing, while allowing at least two hours for contemplation, individuals can reach deeper levels of analysis. Merely spending 20 minutes is considered superficial; to truly tap into unknown possibilities, giving the brain adequate time to explore various options is essential. This method not only leads to innovative ideas but also emphasizes the significance of identifying what to stop doing, a practice as vital as determining what actions to initiate.

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