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The power and limitations of social media outrage
Social media outrage can be leveraged by individuals with large followings to exert pressure on companies, but the actual impact may be minimal. Some instances of outrage may be justified, such as weather delays, while others are more trivial. Despite the potential for negative publicity, the ultimate outcome is often inconsequential. A viral action, such as moving a Coke can in a video, can lead to a significant impact on a company's stock price, showcasing the power of a high-profile individual's influence.