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Demand Generation Strategy: How to Get Buyers to Line Up to Work With You
Social Media Marketing Podcast
Understanding Dark Social and the Limitations of Attribution
Dark social is a challenge for marketers. While Google may appear as the source of a lead, in reality, it was generated through other channels like LinkedIn or podcasts. The best way to attribute dark social is to directly ask the person how they found you. Understanding this data is crucial for marketing success.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode