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The 2023 Milly Awards: Part 1
My First Million
The Evolution of Marketing Tactics Through Social Media
A former warehouse worker, Connor Price, achieved viral success on TikTok through creative marketing. His approach represents a shift in marketing tactics from interrupting programming with ads to incorporating products into engaging content. This evolution has moved from traditional commercials to influencer endorsements, and now to integrating products into captivating skits or content as demonstrated by Connor's use of a catchy song within his skits. This innovative approach has become increasingly prevalent in social media marketing.
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