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#283 - Jordan West - Ads & Marketing 101
DTC POD: How The Best Brands Are Built
Learn Before Outsourcing Marketing Efforts
Before outsourcing your marketing efforts, it is crucial to understand and run your own ads initially. This is essential due to the presence of many unreliable agencies in the market. Learning the basics yourself will prevent failure when working with agencies. For bootstrappers, it is recommended to grasp the fundamentals to determine where your customers are and focus on low-hanging fruit platforms like Google, Bing, and Amazon for advertising.
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