The Importance of Learning through Teaching and Exploring Alternate Perspectives

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By looking at things differently, you can create a win-win. Learning comes from obsessive reading, podcasting, and teaching. Teaching is a great way to learn. The person speaks at engagements and encourages at least 10% of the audience to try mischievous things. It's not necessary for everyone to become a thank-goth, but rather to make some kind of change.

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy.

Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising.

Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational.

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