⭐️ Tone of Voice - The Boron Letters: A Copywriting Must-Read

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The Boron Letters, written by copywriter Gary Halbert to his son while in jail, contain valuable principles of life, copywriting, and marketing. The letters are written with a warm and casual tone as if speaking to one person, creating an engaging and appealing style. By adopting this personalized approach, the writer aimed to create a sense of mentorship and guidance, making the content more relatable and interesting for the readers.

Every year, 25 million people download Shaan’s podcast. Sure, he’s a brilliant entrepreneur, investor, and writer, but there’s one skill in particular that keeps Shaan’s audience coming back for more: storytelling.

And not the kind of storytelling that feels like an IQ contest. (I know you know what I mean.) Shaan tells stories that burst with aliveness, that make readers laugh out loud with joy or fall silent with understanding. And as a result, he’s built more than just a following; he’s built a fandom.

In this episode, Shaan reveals every framework he knows for telling stories so well they make your reader go, “Wait, how did they do that?”. And I mean, every framework. You won’t find this in the ole’ self-help aisle. Plus, he shows you exactly how to do it. We deconstruct everything from popular movies to business origin stories to viral Twitter threads.

Stories are the #1 way to grab readers’ attention, get them to like you, and ultimately, turn them into fans. And this episode is a masterclass on how to do it.

WRITE OF PASSAGE:

Website & Newsletter: https://www.shaanpuri.com/

Twitter: https://twitter.com/ShaanVP

Linkedin: https://www.linkedin.com/in/shaanpuri

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.school/how-i-write/

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv