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The Influence of Media on American Christianity
American Christianity, especially evangelicalism, has been significantly impacted by the emergence of media such as Christian radio and televangelism. This shift has led to the rise of celebrities in the Christian market, promoting the consumption of Christian products among consumers. The culture of media consumption has resulted in individuals spending significant amounts of time engaging with Christian media through various platforms like radio, TV, and books. Additionally, this media influence has extended to pastors who are now integrating aspects of popular and consumer culture into their preaching and attending conferences influenced by these trends.