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The Impact of Political Spending on DTC: July State of the Industry Podcast
Ecommerce Playbook: Numbers, Struggles & Growth
Digital Dollars Drive Fundraising
In the current general election cycle, nearly 49% of campaign spending has shifted to digital platforms like Meta and Google, reflecting a strategic pivot to raise more funds. This contrasts sharply with the 2020 election, where 80% of campaign spending went to television. The primary motivation for this digital investment is to enhance fundraising efforts, leveraging the efficiency of online platforms to drive conversions. While a significant portion of the budget (82%) is still anticipated for TV, substantial amounts of campaign financing continue to funnel into digital advertising early in the cycle to prepare for larger media buys later.
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